Privacy Policy

Lena — The Directory for Middle Eastern Businesses in America

Effective Date: May 7, 2026 | Last Updated: May 7, 2026

1. Introduction

Welcome to Lena ("Lena," "we," "our," or "us"). Lena is a business directory platform connecting Middle Eastern businesses with customers across the United States. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website at lena-official.com and our mobile application (collectively, the "Platform").

By using Lena, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of the Platform immediately.

2. Information We Collect

2.1 Information You Provide Directly

Full name, email address, and phone number when creating an account.

Business name, address, category, photos, and description when listing a business.

Payment and billing information (processed securely through third-party processors; we do not store full credit card numbers).

Messages or communications you send through the Platform.

Feedback, reviews, and ratings you submit.

2.2 Information Collected Automatically

Device information including IP address, browser type, and operating system.

Usage data such as pages visited, time spent, and features used.

Location data (with your permission) to provide location-based search results.

Cookies and similar tracking technologies.

2.3 Information from Third Parties

If you connect a social media account, we may receive basic profile information.

Business verification data from public databases to confirm listing accuracy.

3. How We Use Your Information

We use the information we collect to:

Create and manage your account and business listing.

Process payments and manage your subscription.

Send transactional messages such as receipts, confirmations, and account alerts.

Send marketing or promotional communications, including SMS messages, where you have provided consent.

Improve, personalize, and expand our Platform and services.

Analyze usage trends and measure the effectiveness of our features.

Comply with legal obligations and enforce our Terms and Conditions.

Respond to customer support inquiries.

4. SMS Communications

By providing your phone number and agreeing to receive SMS messages, you consent to receive text messages from Lena, including:

Sign-up confirmation and onboarding messages.

Account alerts and billing notifications.

Promotional messages about Lena features and offers.

Message frequency may vary. Message and data rates may apply. You can opt out at any time by replying STOP to any message. For help, reply HELP or contact us at support@lena-official.com.

5. Sharing Your Information

We do not sell your personal information. We may share your information with:

Service providers who assist in operating our Platform (e.g., payment processors, hosting providers, SMS delivery services).

Analytics partners to help us understand Platform usage.

Law enforcement or regulatory authorities when required by law.

Successor entities in the event of a merger, acquisition, or sale of assets.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. You may request deletion of your data at any time by contacting us at privacy@lena-official.com. We will respond within 30 days.

7. Your Rights

Depending on your location, you may have the right to:

Access the personal information we hold about you.

Request correction of inaccurate data.

Request deletion of your personal data.

Opt out of marketing communications at any time.

Lodge a complaint with a data protection authority.

To exercise any of these rights, contact us at privacy@lena-official.com.

8. Security

We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

Lena is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you become aware that a child has provided us with personal information, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the effective date. Your continued use of the Platform following any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Lena

Email: privacy@lena-official.com

Website: https://lena-official.com

This Privacy Policy was last updated on May 7, 2026.